GoPro has announced its first model to take 360-degree videos and photos. The Fusion also features built-in image stabilisation, spatial audio capture and that will be used underwater.
The US company is in need of a hit product – it posted a net loss for each of its past seven financial quarters creating a total deficit of $506m (£376m). However, it still had close to $150m in cash reserves as of August.
“The problem has been weak sales coupled with heavy research and development spending to revive the brand and reinvigorate growth,” Michael Pachter, managing director of equity research at financial services firm Wedbush Securities, told the BBC.
“If the new products don’t work, they will have to trim spending.
“I am not worried about their survival… but remain sceptical that they can grow revenues with these products.”
Angel view footage
GoPro offered a high-end spherical video rig in the past called the Omni, which stitched together images from six of its cameras. But it cost $4,999, putting it far beyond the reach of most consumers.
The firm began teasing a mass market alternative as far back as January 2016, but took until now to announce its release.