Samsung’s Galaxy Note 8 will rebuild consumer trust

Samsung is breathing new life into its Note smartphone brand nearly one year after its massive recalling of fire-prone phones. The South Korean tech giant revealed the Galaxy Note 8 at an event in New York on Wednesday.

The Note 8 has many of the same features that already exist on Samsung’s (SSNLF) phones like the Galaxy S8 and S8+. It touts an infinity screen, no physical home button and a finger print scanner on the back of the device.

Although the Note 8 has some of its own unique features — especially when it comes to the camera and the stylus — this is not a revolutionary iteration. It’s clear the company wants to get this latest version right; rather than throw new features against the wall to see what sticks. It’s also working hard to regain consumer trust.

This is the first smartphone in the Note series since Samsung’s exploding Note 7 battery debaclelast year.

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